Every tarot reading ultimately starts with one question —“What next?” We decided this was the perfect way to launch Netflix’s first global brand campaign by the same name.
We borrowed the inception technique, when the tarot reader turns a card, the world turns too. Though this project required a lot of VFX, we were able to build the majority of the sets practically, using tilting stages to create
Directed by Show Yanagisawa. The film’s protagonist is sent on a journey through 10 different Netflix worlds, where she interacts with major characters from each including Benedict Bridgerton (Luke Thompson), Enola Holmes (Millie Bobby Brown), Gu Cheon (Nam Joo-Hyuk), Eddie Horniman (Theo James), Cilian Murphy (As Thomas Shelby), And Elmo (as Elmo).
Copywriter -> Brendan Brown
Art Director -> Dov Annuse
Group CD -> Craig Williams
Director -> Show Yanagisawa
VFX -> Electric Theatre Collective, Framestore
VFX Creative Director -> Ryan Knowles
Color -> Jason Wallis
Edit -> Paul Hardcastle, Trim
Sound -> Sam Ashwell, 750mph
Before the main film came out, we launched a 60 second teaser that takes place right before the Tarot reading.
Along with the films, we partnered with Los York to create a global OOH campaign, a huge animatronic Teyana Taylor “Zoltar Machine” in Grand Central Station, and physical Tarot cards (that were re-sold on Ebay later).